5 Practices to Apply for Black Friday
Here are 5 strategy tips to make this your biggest sales occasion of the year!
Prepare at least 3 email campaigns to be sent one week before Black Friday, on Black Friday, and later on Cyber Monday, to always remind people of the best offers and promotions you have, and the urgency on the last days of Sale.
Email marketing is very essential in the digital marketing strategy especially for online stores and e-commerce businesses; More than 70% of your existing customers are more likely to buy again after receiving your email marketing campaigns.
Build excitement about your offers and promotions with a countdown timer on the product page and the website homepage.
You can also use urgency messages such as "in high demand", "limited quantity", "For 24 hours only", "only one item left".
While using these keywords, avoid the “push” approach, so do not exceed their usage, and make sure to use such messages in a clear and professional tone.
Make the Black Friday offers visible on the homepage so everyone accessing the website can see clearly the items included in your big Sale.
It’s also important to work on the website user experience (UX) as it affects a lot the sales funnel and the customer journey. A lot of people are more likely to leave a website if they are not having the experience they want. Make sure your customers are not having any difficulty finding their items and completing their online orders and purchases.
Online shoppers will be more likely to purchase complementary products, especially that you're offering great prices.
Use cross-selling apps on the website to increase average order value.
Whether you are running a website on WordPress, Shopify, or any other website tool, you can find the right cross-selling add-on for you.
It’s a great way to increase revenues and make the most of these special sales occasions.
Optimize your website speed and performance.
Black Friday is not just about good offers.
Around 45% of people leave a website that takes more than 3 seconds to load.
Make sure to compress all the website images and remove unused links to make it load fast.
To check what are the factors that make your website load slower, you can use the speed insight tool by Google.
As part of the optimization, it’s important to make sure the website is fully functional on mobile and all its pages are responsive. You can also use the Google Mobile Friendliness tool to check if you’re website is responsive and what improvements should take place.
Now you are ready to move to the next step and start working on your Black Friday offers and promotions.
Enjoy the journey!